Jerry Lorenzo

Jerry Lorenzo Manuel is an American fashion designer and founder of the label, Fear of God. Raised in Sacramento, West Palm Beach and Chicago, Lorenzo grew up with first-hand understanding of the contemporary American landscape as he followed his father’s professional baseball career cross country. Concurrently, Lorenzo developed an appreciation for heritage through visits to vintage stores nationwide with his mother. His upbringing became the precursor of his idea for a new American classic now known as Fear of God. In 2013, Lorenzo chose fashion despite plans to follow in the footsteps of his father in sport and established the now renowned label, conceived through a union of his creative vision, menswear experience and market expertise. Equipped with an MBA from Loyola University Chicago School of Business and an intrinsic understanding of the missing gap between the runway and wardrobe, Lorenzo’s honest and opinionated approach to fashion continues to push Fear of God into an icon of contemporary American luxury. Most recently, he’s been honored to partner with Adidas and join their team as global head of Adidas Basketball.